May 11 — Production vs. Blind v4

role-specific

mh-may11-501-lifecycle-specialist

v2 Tier-2: 67/67 Open production live →

Source ad

AngleLifecycle / Email Specialist

ICPCMO or Marketing Director whose lifecycle / email programme is underperforming

HypothesisWe believe the role portrait format will replicate for Lifecycle given the same intent-match mechanism — buyer knows exactly what they need.

Ad headlineLifecycle Marketing Lead. Matched in 48 Hours.

Ad CTAGet Matched in 48 Hours

Message matchLP must be the Email / Lifecycle role page — role name must appear in H1.

Production (currently live)

Lifecycle marketing

Senior lifecycle marketers, matched in 48 hours.

Operators who own strategy and the sends. Vetted at companies with mature email programs.

▢ mail Strategy and execution from one operator
▢ badge-check Klaviyo, Iterable, HubSpot, Customer.io
▢ timer Two-week trial. Monthly billing.

Get matched 48-hour match. Two-week trial.

Email programs stall under shared ownership.

Most lifecycle stacks lack a single accountable operator.

▢ file-text

Strategy without execution

A playbook lands. Campaigns never go out.

▢ users

Fractional generalists

One person on six channels. Email gets the leftovers.

▢ alert-triangle

Junior at the console

ESP access without the seniority to call deliverability.

One operator. Strategy and sends.

Every match has run lifecycle at a company with measurable email revenue.

▢ briefcase

Single owner

The operator who briefs is the operator who sends.

▢ layers

ESP fluent

Klaviyo, Iterable, HubSpot, and Customer.io covered.

▢ bar-chart-3

Attribution by week two

Revenue per send tracked from the first campaign.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Fifteen minutes on your ESP, list, and revenue goals.

▢ handshake

Match

A senior lifecycle operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Wind-down on us if it misses.

Different from the alternatives.

Three ways the match defeats common lifecycle failure modes.

▢ user-check

vs. agency

A senior operator runs the account end-to-end.

▢ shield-check

vs. freelancer

Vetted at scale, with references from senior leaders.

▢ zap

vs. in-house hire

Working in 48 hours. Hiring takes a quarter.

What the first month produces.

A senior operator running the channel from day one.

▢ mail

First flow live

Welcome series or win-back shipped inside the trial.

▢ trending-up

Channel under ownership

One person accountable for the email program.

▢ target

ESP fluency day one

No ramp on tooling you already pay for.

▢ bar-chart-3

Attribution wired up

Revenue per send tracked from the first campaign.

▢ layers

Segmentation built

List organized for the next quarter of campaigns.

▢ badge-check

Sender reputation defended

Deliverability handled before the first send.

Get matched this week.

Two-week trial. Monthly billing.

Get matched

Pipeline — Blind v4 (post-feedback)

Lifecycle and email

Email pays again. Senior lifecycle lead in 48 hours.

A vetted lifecycle marketer who has built the channel at brands the size of yours. They inherit the list and start growing it.

▢ badge-check Top one percent of lifecycle talent
▢ handshake Strategy and the sends, one set of hands
▢ rotate-ccw Two-week trial. Cancel anytime.

Match me with a lead Two-week trial. Cancel anytime.

Your list grew. Nobody owned it.

Revenue is sitting in your list. The next send has no name on it.

▢ hourglass

Your list doubled. The owner never showed up.

Two summers of subscriber growth. The welcome flow was set up by an agency that left. The draft folder gathers dust between launches.

▢ alert-triangle

Sixty percent stopped opening ninety days ago.

More than half the list has gone quiet. The win-back cohorts are not built. Revenue waits in segments nobody has touched.

▢ mail

Every send still needs the CMO's eyes.

Subject lines route to the head of marketing at 6pm. Cadence drifts. Engagement decays each quarter.

Repeat purchase climbs. Dormant subscribers convert.

A senior lifecycle lead who has run this program at brands like yours. They inherit your list and start earning from week one.

▢ trending-up

Cycle one earns like cycle ten.

The marketer placed has run this program five times before. The judgment that took five cycles to learn is on the page from the first send. Revenue starts compounding in the first cycle, not the sixth.

▢ target

Welcome, cart, and win-back all earning.

The three flows that produce most lifecycle revenue, live and tuned to your buyers. Welcome series rebuilt for first-purchase conversion. Cart-recovery wired to your store. Win-back live for the silent half.

▢ calendar-x

Send approval moves off your calendar.

Your lead drafts, segments, and ships. No deck-to-account-manager handoff. The CMO reads the dashboard and briefs the next quarter, not subject lines at 6pm.

Diagnose the channel. Match the senior. Trial the work.

Three steps. Two of them happen this week. The first one is free, and the takeaways are yours either way.

▢ phone

Free strategy consultation

A live call with a matching strategist. They audit your list, ESP, current flows, and revenue gaps. Walk out with a channel diagnosis whether or not we match.

▢ user-check

Senior match in 48 hours

A lifecycle lead screened for your stack. Klaviyo, HubSpot, Iterable, Customer.io, Braze. You meet the person, not a shortlist.

▢ rotate-ccw

Two-week trial with the match

They start in your tooling, not a sandbox. Two weeks to feel the fit. Free replacement if it misses. Monthly billing after.

Every alternative drops the list in a different spot.

Recruiters lose the quarter. Agencies trade the senior for a junior. Marketplaces ghost.

▢ hourglass

vs. recruiter

The recruiter charges a year-of-salary fee for a six-week candidate slate. Email leaks the whole search. You start over in Q3 with the same role unfilled. We skip the slate and put a vetted lead in front of you in two days.

▢ x

vs. agency

The senior partner runs the pitch. By week three the account manager is your contact, and they cannot read your reports. Strategy decks ship. Sends do not. We put the person on the call on the keyboard. Same lead through every cycle.

▢ users

vs. freelancer marketplace

Marketplace picks are unvetted. Price wins the bid. Week three the work goes quiet and the list is yours alone again. Our talent passes a three-round screen and stays under monthly billing, not a one-off project fee.

Quarter by quarter, the list compounds.

Month one is the floor. Each cycle raises it.

▢ trending-up

Revenue per send keeps rising.

Welcome series rebuilt for new signups
Cart-recovery wired to your store
Post-purchase nudge automated by week two

▢ repeat

Repeat purchase climbs each quarter.

Win-back live for dormant subscribers
Replenishment cadence timed by SKU
Browse-abandonment triggered same-session

▢ line-chart

Lifetime value compounds across cohorts.

Segments split by purchase recency
Upsell flows tested per cohort
Loyalty trigger built into post-purchase

▢ calendar-x

Founder calendar empties of send approvals.

Subject lines drafted by the lead
Weekly review replaces nightly sign-off
Sends ship on the lead's authority

▢ gift

Holiday revenue holds outside peak season.

Peak campaigns scoped ahead of season
Off-season cadence built and shipped
Promotional calendar mapped to inventory

▢ shield-check

Sender reputation defended every cycle.

Deliverability monitored across major ISPs
Sunset policy enforced on inactives
List hygiene routine on cadence

Book the call. Keep the diagnosis either way.

Thirty minutes with a matching strategist. You leave with a channel diagnosis, an ESP audit, and the role shape that actually fits, whether or not we match you.

Match me with a lead

social-proof

mh-may11-502-reddit-cmo

v2 Tier-2: 61/61 Open production live →

Source ad

AngleSocial Proof — Reddit CMO

ICPCMO / fractional leadership buyer in peer community

HypothesisWe believe the Reddit thread format lowers ad scepticism for senior buyer personas who self-identify as community members.

Ad headlinepost: anyone found a reliable way to get CMO-level thinking without the full-time exec hire?

Ad CTAGet Matched Now

Message matchLP must match the fractional / CMO framing — not a generic homepage.

Production (currently live)

Fractional CMOs and senior operators

Fractional CMOs, matched in 48 hours.

CMO-level thinking without the full-time exec hire. Vetted operators, trialled before any long-term contract.

▢ crown Fractional CMOs and Heads of Growth
▢ shield-check Three-step vetting
▢ timer Two-week trial. Monthly billing.

Get matched 48-hour match. Two-week trial.

Most senior marketing 'experts' just spend money.

Three patterns the bench keeps producing for fractional and CMO-level roles.

▢ dollar-sign

Strategy-deck operators

Frameworks land. The channel does not move.

▢ users

Pitch team, delivery team

The senior on the call is gone by week two.

▢ x-circle

Full-time exec overkill

A six-figure hire for a fractional engagement.

Vetted before they meet you.

Every operator clears intake, work-sample, and a senior reference.

▢ shield-check

Three-step vetting

Intake, work-sample, senior reference. Pass rate around one percent.

▢ briefcase

Senior on the keys

The operator you meet is the operator who runs the work.

▢ timer

Trial first

Two weeks together before any long-term commitment.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, timeline. Fifteen minutes.

▢ handshake

Match

One senior operator, vetted to your brief.

▢ rotate-ccw

Trial

Two weeks of work. Wind-down on us if it misses.

Different from the alternatives.

Three things peer-search and direct hiring can't ship.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted by humans, not by portfolio sorts.

▢ zap

vs. in-house hire

Working in 48 hours. Hiring takes a quarter.

Senior judgment from day one.

A senior operator running the work, not learning it.

▢ zap

Working day one

Brief to live inside the trial window.

▢ briefcase

Operator-grade pedigree

Done it before, at scale, at a recognisable company.

▢ bar-chart-3

Outcome visibility

Trial-window metrics reported, not promised.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

Two-week trial. Monthly billing.

Get matched

Pipeline — Blind v4 (post-feedback)

Fractional CMO matchmaking

CMO-tier leadership without the $300K hire.

A vetted fractional marketing leader matched to your stage in two business days.

▢ zap Senior on the keys from day one
▢ shield-check Top 1% accepted into the network
▢ rotate-ccw No lock-in, no replacement fees

Get matched Two-week trial. Cancel anytime.

The senior title arrived. The senior work didn't.

You paid for a strategist and got a junior on the keyboard.

▢ alert-triangle

The deck looked sharp; the channels still drift.

Strategy slides land in the inbox. Acquisition still misses every number that matters.

▢ hourglass

Half a year to find someone qualified.

Recruiter retainers stretch past two quarters. The growth window closes first.

▢ dollar-sign

The exec offer locks in before the first test ships.

You commit to a base salary before you've seen a single experiment land.

Pipeline returns to the forecast. Quarter saved.

Every match clears the filter growth-stage CMOs use to screen their own hires.

▢ shield

Spend that defends itself in the budget review.

Each dollar carries a thesis, a forecast, and a reading the finance team can check fast. The quarterly defense gets short.

▢ line-chart

A board update that reads like a win.

Strategy that names the moves, the cadence, and what the team kills next quarter. Numbers land where the deck said they would.

▢ layers

Trade-offs decided in the same meeting.

Paid, lifecycle, and content under one judgment instead of three. The escalations that ate a month resolve in one standup.

Diagnose the channel, then meet the match.

A diagnostic call, a match in days, and zero risk on the first cycle.

▢ phone

1 — Free strategy call.

Thirty minutes with the matching team. We walk through your tools, your channels, the gaps. You keep the audit even if you pass on the match.

▢ user-check

2 — Meet your match in 48 hours.

One leader shaped to the diagnostic call. You meet them, you decide whether to start.

▢ trending-up

3 — Work the channel for two weeks.

Live priorities, real shipping, side by side. Cancel cleanly if the fit's off. Free replacement if you want a different leader.

Skip the bait-and-switch hire.

Three alternatives, three ways they break. One match designed to defeat each.

▢ x-circle

vs. the agency.

You meet the partner on the pitch. By the third standup, you're emailing an account manager who can't read the dashboards. The partner was a sales prop. Here, the leader on the call is the leader on the keys. Same person from intake through delivery.

▢ x-circle

vs. the freelance marketplace.

Open marketplace, race-to-the-bottom pricing, no quality bar. The contractor who looked sharp on the proposal disappears after the second invoice. Here, 99 out of every 100 applicants get rejected before a single profile reaches you.

▢ x-circle

vs. the full-time hire.

Six months in recruiter fees, three more in ramp, a year on the offer before you can prove the hire. Here, the match arrives inside a week of the call and the first two cycles are zero-risk.

Compound the channel quarter over quarter.

Month one is the floor. The wins stack the longer your marketer stays on.

▢ trending-up

Last quarter's winners fund next quarter's bets.

Growth experiment backlog refreshed monthly
Winning campaigns scaled into next budget
Losers cut by the second test cycle

▢ target

Six months in, the marketer knows the brand cold.

Brand-voice doc owned and updated
Persona profiles refreshed each quarter
Customer interviews logged into the playbook

▢ clipboard-check

Board reviews land as a status check.

Exec dashboard built around the metrics that matter
Monthly KPI review with the C-suite
Board-deck template the marketer maintains

▢ zap

Founder gets the vendor calls off their plate.

GTM teardown delivered in week one
Vendor renegotiation handled by the lead
Performance triage closed in the opening cycle

▢ lightbulb

Plays your prior leads never proposed.

Channel reallocation across paid, content, and lifecycle
Positioning audit grounded in the win-loss data
Retention plays from leaders who scaled before

▢ briefcase

Marketing earns its line on the P&L.

Attribution model rebuilt from clean data
CAC payback model the CFO signs off
Annual budget defense written ahead of time

Diagnose the channel on a call.

Thirty minutes with a fractional-leadership specialist. You leave with a read on the channel either way.

Get matched

timing

mh-may11-503-q2-loss-aversion

v2 Tier-2: 61/61 Open production live →

Source ad

AngleQ2 Loss Aversion

ICPCMO or Marketing Director behind on Q2 targets

HypothesisWe believe loss aversion framing tied to Q2 timing will convert better than benefit framing because the cost of inaction is live and felt.

Ad headlineEvery Week Without the Right Marketer Is a Week Your Competitors Pull Ahead.

Ad CTAGet Matched Now

Message matchLP must have urgency — 48-hour match and trial prominently above fold.

Production (currently live)

Q2 is already moving

Every week without a senior marketer costs the quarter.

A vetted senior operator in seat in 48 hours. Two-week trial. Monthly billing.

▢ zap 48-hour match
▢ timer Two-week trial
▢ rotate-ccw Monthly billing

Get matched 48-hour match. Two-week trial.

Hiring channels move on quarters.

Three failure modes a slower process keeps producing.

▢ trending-up

Competitors ship first

Their tests run while your plan waits for staffing.

▢ dollar-sign

Budget keeps spending

Spend continues without senior judgment behind it.

▢ hourglass

Hiring drags a quarter

Recruiters take weeks. The miss takes a quarter.

An operator in seat this week.

Brief to senior operator in 48 hours. No long-term commitment.

▢ zap

48-hour match

One senior operator, vetted to your brief.

▢ briefcase

Senior on the keys

The operator is the person running the work day one.

▢ timer

Trial first

Two weeks together before any long-term contract.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, and the quarter you're chasing.

▢ handshake

Match

Vetted senior operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Decide at the end.

Different from the alternatives.

Three things slower channels can't deliver this quarter.

▢ zap

vs. recruiters

Working in 48 hours. Slates take weeks.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer

Vetted at scale, with references from senior leaders.

What the next two weeks deliver.

A senior operator working — not interviewing.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ trending-up

Weekly performance read

Trial-window metrics reported by week two.

▢ briefcase

Senior judgment on budget

An operator who has spent at scale before.

▢ layers

Channel depth day one

No ramp on the platform.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

48-hour match. Two-week trial.

Get matched

Pipeline — Blind v4 (post-feedback)

For CMOs whose quarter is already slipping.

Save Q2. Match a senior in 48 hours.

A vetted senior marketer in your inbox, ready to start the channel you can't leave another week.

▢ clipboard-check Diagnostic call. Channel audit included.
▢ user-check Shortlist action-anchored to your intake.
▢ badge-check Two-week trial included.

Get matched now Free replacement, monthly billing.

Every week of recruiting widens the gap your board will see.

Search, screen, onboard. Each step eats the calendar Q2 doesn't have.

▢ search

Sourcing burns the first three weeks.

Posting the role, sifting resumes, scheduling intros, reposting on a new job site. The pipeline keeps missing while the inbox fills with the wrong specialists.

▢ alert-triangle

Interviews eat the next two weeks.

Three rounds, four interviewers, two reschedules, a take-home assignment. By the time a finalist signs an offer, the next reporting cycle has closed.

▢ hourglass

Onboarding takes another three weeks.

Tooling access, brand voice docs, account permissions, kickoff context. A new hire ramps on the work that should already be running.

Pipeline starts moving the week the senior takes the brief.

The plan stops shrinking. The channel starts moving. The board cycle has a different story.

▢ trending-up

Your next board update lands as a motion report.

One reporting cycle in, recovery is the lead story. The CFO sees numbers worth verifying for the first time this quarter.

▢ rocket

Customer movement starts the week the brief lands.

Brief on the table, tooling access granted, the marketer is on the funnel inside the same week. Buyers who were stalling start moving again.

▢ calendar-plus

Next quarter inherits a senior on the brief.

The marketer who recovered this quarter carries that context forward. The next reporting cycle inherits the work already in motion.

One call, one shortlist, one senior in your inbox.

Three steps. Every interval is anchored to your action, not the calendar.

▢ phone-call

A strategy call. Free audit either way.

Thirty minutes with a matching strategist. We diagnose the channel, the gap, and the shape of the role you actually need. The audit is yours to keep, even if you don't hire.

▢ user-check

Shortlist of vetted seniors, inside two business days.

We send one to three vetted seniors matched to the call. You meet them on your schedule and pick the marketer who fits the brief.

▢ handshake

Direct access to the marketer doing the work.

You meet the marketer who'll own the channel and the brief. No account manager layer. The marketer can be on your tooling and priorities the day you sign.

Inherit a pool ready months before your brief existed.

Every alternative resets the clock the moment you start.

▢ briefcase

The senior on the pitch vanishes by week three.

An agency contract buys you the partner at signing and an account manager by month two. The senior was the sales prop. Here, the match you meet is the marketer who stays on the brief through the engagement.

▢ users

The marketplace bid favors the cheapest, not the right specialist.

An open brief on a freelance marketplace lands in a race to the bottom. Whoever responds is your pool, and quality screening still falls on your team. Here, every candidate cleared paid sample work, channel-fit checks, and a reference loop before reaching you.

▢ x-circle

An in-house hire is a quarter to source and another to onboard.

Posted roles, sourcer briefs, four-round interview loops, a take-home assignment, then a ninety-day ramp. The next quarter ends before the offer signs. Here, the match is on your account inside the week.

Compound revenue quarter after quarter.

Floor in month one. Compounding by month six.

▢ layers-2

Forecast lift on the senior's read by week three.

Paid-spend audit on day one
Conversion-funnel teardown with the team
Weekly performance review with the CMO

▢ layers

Quarter one: each cycle compounds the last.

A/B test cadence locked by week three
Channel reallocation across paid + organic
Attribution wiring restored end-to-end

▢ target

Month six: the marketing line earns its P&L spot.

CRO sprint live on top funnel
Retention play built for the cold half
Brand-voice audit cleaned across surfaces

▢ line-chart

Week two: first numbers ready for the CMO readout.

Spend-by-channel diff sent to CFO
Pipeline forecast revision shared
Cohort retention review surfaced

▢ wallet

Budget shifts to what's earning before CFO asks.

Underperforming spend cut by week three
Creative testing rhythm priced and paced
Budget pacing model handed to finance

▢ award

Competitors hire from the same pool you can.

Senior sourced from named-brand companies
Reference loop cleared before reaching you
Channel-fit checked against your stage

Book the consultation. Meet your senior match.

Save Q2. Match a senior in 48 hours.

Get matched now

risk-removal

mh-may11-504-bad-hire-fb-test

v2 Tier-2: 61/61 Open production live →

Source ad

AngleSkip Bad Hire (FB test)

ICPStartup CMO / Founder burned by bad hires

HypothesisWe believe Facebook placement will deliver at or below Instagram CPA on this proven angle, validating the platform re-inclusion.

Ad headlineSkip your next bad marketing hire.

Ad CTAHire the World's Best Marketing Talent

Message matchLP must lead with vetting credibility above the fold.

Production (currently live)

Vetted senior marketers, in 48 hours

Skip the next bad marketing hire.

Every operator clears intake, work-sample, and a senior reference before reaching you. Two-week trial before any long-term contract.

▢ shield-check Three-step vetting
▢ timer Trial before commitment
▢ rotate-ccw Free replacement if the trial misses

Get matched Two-week trial. Free replacement.

Marketing hires take 90 days to evaluate.

Three patterns the bad hire repeats.

▢ alert-triangle

Senior on paper

The resume reads senior. The output reads junior.

▢ x-circle

Long onboarding

Three months of ramp before the work shows.

▢ dollar-sign

Six-figure cost

Salary clears. Metrics do not.

Vetted before they reach you.

Three steps before any operator gets matched.

▢ shield-check

Three-step vetting

Intake, work-sample, senior reference. Pass rate around one percent.

▢ badge-check

Trial first

Two weeks of work before any long-term contract.

▢ rotate-ccw

Free replacement

If the trial misses, the next match is free.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, timeline. Fifteen minutes.

▢ handshake

Match

One senior operator vetted to your brief.

▢ timer

Trial

Two weeks together. Decide at the end.

Different from the alternatives.

Three things the in-house, agency, and freelancer path can't promise.

▢ shield-check

vs. in-house hire

Trial first. Three months of risk avoided.

▢ user-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted by humans, not by portfolio sorts.

What the trial reveals.

Two weeks to see the operator before any long-term commitment.

▢ zap

Working day one

Brief to live inside the trial window.

▢ briefcase

Operator-grade pedigree

Done it before, at scale, at a recognisable company.

▢ bar-chart-3

Trial-window metrics

What moved in two weeks, reported.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement on us

Wrong fit? The next match is free.

Get matched.

Two-week trial. Free replacement.

Get matched

Pipeline — Blind v4 (post-feedback)

Pre-screened marketing talent.

Hire the senior your last hire only looked like.

A screened pool, a match returned, two weeks of paid work before any contract is signed.

▢ clipboard-list Consultation call with a matching strategist
▢ user-check Three independent rounds of vetting
▢ handshake Paid trial before the contract

Book the consultation Two-week trial. Free replacement if it misses.

The senior on paper sank the channel.

The résumé held up in the interview. The first ninety days held nothing. Three patterns show up in almost every story we hear.

▢ clock-alert

The work moved sideways for months.

The channel slid and the new hire was still ramping. By the time the call to part ways happened, the work had been miles off-strategy long enough that catching up was no longer the plan.

▢ file-search

The résumé out-talked the work.

Polished portfolio, the right logos, an interview that closed the room. Then week six arrives, the work is getting redone in-house, and the résumé is the only impressive thing on the file.

▢ scale

A six-figure exit, same posting.

Severance, the search fee, lost runway, and another posting cycle. The role reopened with the same description from four months ago. Nothing the team built around the hire carried forward.

Pipeline lands. The quarter holds.

The buyer who lands here is one cycle behind on the channel that matters. The next person on the seat shortens that gap instead of widening it.

▢ compass

Revenue moves on the next recap.

Pipeline, retention, or paid efficiency — whichever the channel has been missing comes up in green on the next monthly readout. The number carries the story behind it.

▢ badge-check

Briefs land finished. Numbers reconcile.

Design, eng, and finance stop chasing the marketer for the missing piece. The work the team scrutinizes is work the team would have shipped itself, if it had the hours.

▢ inbox

Founder hours return to product.

Slack pings about copy, channel pacing, and recap formatting stop landing in the founder's inbox. One person owns the work, runs it, and answers for it.

Match in two business days from consultation.

Three steps from the first call to paid work. Each step is timed against the action before it, not against a calendar.

▢ phone-call

Strategist audits the channel live.

A thirty-minute call covers the role, the channel, the budget, and what good looks like. The takeaways are yours either way. Buyers who do not move forward still leave with a read on the role shape they actually need.

▢ user-plus

Match comes back with call notes.

One candidate, work samples included, reviewed against what the call surfaced. Reply to lock the start.

▢ rocket

Paid window before any contract.

The window happens on real budget, on your dashboards, with weekly check-ins. The decision to keep the seat or release it happens with output on the table.

Three hiring paths burn three different ways.

The buyer who lands here has usually tried one of three before. Each card names the failure the path produces and what this pool does instead.

▢ user-x

Retainers bill, hires miss.

You hand the search to a recruiter and wait for the slate. Two months later you have paid the retainer, sat through four interviews, and the one you picked walks back in carrying the same red flags you already burned on. The retainer cleared. The seat sits empty into month three. This pool only earns when the engagement starts.

▢ building-2

Pitch partner gone by week three.

You sign with the agency because the founding partner walked you through the deck. Three weeks in, you are emailing an account manager who cannot open your analytics. The work coming back reads like it was written for a brand that is not yours. The partner who sold you was a sales prop. Here the person you meet on the consultation call is the person who does the work.

▢ archive

Three hundred applicants, no signal.

You post the role to a job board to skip the cost. Three hundred applications land in seven days. You spend ninety minutes on screening calls before you can sort who has run this channel from who has only watched one. By the time the month closes the pile has won; the seat is no closer to filled. This pool collapses the pile into one candidate who has already cleared what the screening call was meant to test.

Quarter over quarter, the channel compounds.

Month one is the floor, not the ceiling. The longer one person holds the seat, the more the channel returns.

▢ line-chart-up

Owned metric moves by week four.

Channel audit shipped in week one.
Dashboard rebuilt against the missing metric.
Attribution wired before the next recap.

▢ layers

Spend compounds into the next quarter.

A/B sprint live by week three.
Winners scaled, losers cut on weekly review.
Test library carries into the next plan.

▢ feather

Brand earns recall in customer replies.

Voice doc shipped by month two.
Campaign tone matches customer language verbatim.
Reply rates lift on owned-list sends.

▢ map

Q2 plan arrives with attribution attached.

Quarterly review template lands month two.
Bets ranked by ROAS, payback, and reach.
Roadmap surfaces the cuts before the next plan.

▢ shield-check

Hiring confidence holds for next time.

Role shape rewritten against actual output.
Interview rubric anchored to deliverables, not résumés.
Bar moves from résumé to weekly work.

▢ clipboard-check

Reports land before the founder asks.

Weekly recap shipped on the same cadence.
Monthly readout lands ahead of the ask.
Board plan written ahead of the meeting.

Book the consultation. Meet your match in 48 hours.

The consultation is the only commitment up front. The match is reviewed against the call. The seat refills at no cost if it misses.

Book the consultation

timing

mh-may11-505-q2-gtm-gap

v2 Tier-2: 66/67 Open production live →

Source ad

AngleQ2 GTM Gap

ICPFounder or CMO planning Q2 go-to-market who lacks the right team to execute

HypothesisWe believe tying the brief to Q2 planning creates a timely hook that outperforms evergreen messaging for buyers in active planning mode.

Ad headlineYour Q2 Plan Is Ready. Your Marketing Team Isn't.

Ad CTAGet Matched Now

Message matchLP must lead with speed-to-hire and trial — not a role-specific page.

Production (currently live)

Close the Q2 gap

Your Q2 plan is ready. Your team isn't.

A senior operator matched to your brief in 48 hours. Two-week trial. Monthly billing.

▢ zap 48-hour match
▢ timer Two-week trial
▢ rotate-ccw Monthly billing

Get matched 48-hour match. Two-week trial.

Plans outpace team capacity.

Three patterns slow the team behind the plan.

▢ users

Generalists at scale

One person on six channels owns none of them.

▢ hourglass

Hiring takes a quarter

The role gets filled after the quarter ends.

▢ alert-triangle

Agency staffing drift

The senior on the pitch is rarely the operator.

A senior operator in 48 hours.

Vetted to your brief. Trial first. No long-term lock-in.

▢ zap

48-hour match

One senior operator, briefed and ready.

▢ briefcase

Senior on the keys

The operator is the person doing the work.

▢ timer

Trial first

Two weeks together before any long-term contract.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

The plan, the role, the targets.

▢ handshake

Match

Vetted senior operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Decide at the end.

Different from the alternatives.

Three things slower channels can't deliver this quarter.

▢ zap

vs. recruiters

Working in 48 hours. Slates take weeks.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted at scale, with references from senior leaders.

What the next two weeks deliver.

A senior operator working — not interviewing.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ briefcase

Senior judgment on the plan

An operator who has run this play before.

▢ layers

Channel depth day one

No ramp on the platform.

▢ bar-chart-3

Weekly performance read

Trial-window metrics reported by week two.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

48-hour match. Two-week trial.

Get matched

Pipeline — Blind v4 (post-feedback)

Built for Q2 execution.

Scale the Q2 plan with a proven senior.

The plan is signed. The role is open. The senior who arrives has already grown the channel at the numbers your board wants.

▢ zap Top one percent of marketing leaders
▢ shield Pre-vetted from a senior-only pool
▢ rocket Trial ends cleanly if fit is wrong

Start the match Free to book. Senior in your inbox in 48 hours.

The hiring calendar buries Q2 under six weeks of waiting.

Every week the role sits open, the founder absorbs the workload the plan assumed someone else would handle.

▢ calendar-x

Recruiter slates land in week six

Headhunters submit names long after execution was supposed to start. Half the quarter is gone before a single channel is staffed.

▢ layers

A signed plan needs senior judgment on day one

The doc assumes someone owns the channel end to end. A junior coordinator reads the brief and asks for more direction.

▢ user

Founder ends up running paid again

The person who wrote the plan starts executing it on the side. Product time evaporates. The roadmap slips after it.

Pipeline lands at the goal you signed off on.

A vetted senior who has shipped the same channel at the same scale your numbers require.

▢ trending-up

Revenue compounds before the cycle closes

The senior is past the learning curve, so spend starts producing return inside the same quarter the plan was written for.

▢ presentation

Board updates carry execution proof

The marketer shows up on the dashboard, not just the doc. Mid-quarter reviews land with shipped work behind every line.

▢ package

Product time returns to the founder

The person who wrote the plan stops executing it. Roadmap hours come back, paid pacing comes off the founder calendar.

Compress the recruit into one call and one match.

Three steps replace a long hire with a senior already on the channel.

▢ phone

Open with a consultation call

Thirty minutes with a matching strategist. Audit the channel, name the role-shape, identify what only a senior can move. The call is worth taking even if you do not hire.

▢ user-check

Meet a vetted shortlist after the call

One to three role-fit seniors return with portfolios. Pick the one whose work reads like your channel and your numbers.

▢ zap

Kickoff with a senior who arrives running

The selected marketer comes in with pattern recognition from prior plans. They speak the brief back in their own work before the first week is out.

Cut the three hiring paths that leave Q2 unstaffed.

Each alternative has a failure mode a finalized plan cannot afford. The cards below name them and the answer.

▢ hourglass

Recruiters take longer than the quarter

You called a headhunter the day the plan was signed. The slate arrives a month and a half late. The candidate accepts after that. The channel goes live in month three. MH returns a vetted match from a pool that already exists.

▢ users-round

Agencies hand you off after the pitch

You almost signed with the agency because the senior in the room felt right. Three weeks in, an account manager you have not met is replying on the channel and rewriting the plan to fit a template. MH puts the same senior on the work from intake through delivery.

▢ book-open

Generalists treat a signed plan as a wishlist

A jack-of-all-channels looked safer than three hires. The Q2 doc reads to them like a buffet, and the channels the plan depends on stay half-staffed. MH matches a specialist who has shipped the exact discipline the brief names, at the scale the brief expects.

Each quarter compounds more revenue than the last.

A senior who stays compounds the work quarter over quarter. Wins from one cycle carry into the next.

▢ line-chart

Customer acquisition climbs past plan

Paid budget reallocated to working channels
Lifecycle automations layered onto the funnel
Conversion tests queued and prioritized

▢ layout-dashboard

Roadmap reviews get founder bandwidth back

Pacing reviews handled by the senior
Creative QA out of founder calendar
Hiring loops paused for the quarter

▢ check-circle

Q2 finishes the way the plan promised

Weekly KPI sync with the marketer
Dashboards rebuilt around plan targets
Attribution stitched across channels

▢ message-circle

Brand voice sharpens by month six

Customer-language audits inside the first cycle
Messaging tested against ICP cohorts
Brand-voice doc maintained, not buried

▢ flag

First execution win lands inside weeks

Channel diagnostic delivered week one
Quick-win test live by week two
Baselines reset against plan numbers

▢ repeat

Q3 opens stronger than Q2 closed

Wins documented for the next cycle
Sales-handoff SLAs ratified mid-quarter
Retention loops live before Q3 starts

Book the consultation. Start the trial.

A two-week trial. No long-term commitment. Cancel cleanly if the fit is wrong and the quarter stays yours.

Start the match

social-proof

mh-may11-506-named-company-proof

v2 Tier-2: 65/67 Open production live →

Source ad

AngleNamed Company Social Proof

ICPMid-market CMO or VP in active consideration — comparing MarketerHire against alternatives

HypothesisWe believe a testimonial that names company type and outcome metric will outperform anonymous review cards because it answers 'is this for companies like mine?'

Ad headline'We went from zero paid social to $2M in pipeline in 90 days.' — Series B SaaS, Head of Growth

Ad CTAStart With a Trial

Message matchLP must feature proof elements prominently — 6,000+ companies, testimonials if available.

Production (currently live)

Series B SaaS, Head of Growth

"From zero paid social to $2M in pipeline in 90 days."

One outcome from the pool. Stage-tagged, role-tagged, channel-tagged. Matched in 48 hours.

▢ trophy Outcomes tagged by stage, role, and channel
▢ badge-check Trial before any long-term contract
▢ zap 48-hour match

Start a trial Two-week trial. Monthly billing.

Generic proof loses signal for buyers.

Three patterns that strip identification from testimonial pages.

▢ users

Anonymous quotes

No stage, role, or metric. Nothing to identify with.

▢ x-circle

One-off outcomes

A single result does not prove a pool.

▢ alert-triangle

Logos without operators

Brand walls. No names of the people who shipped.

Stage-tagged outcomes you can sort by.

Every match comes with the company shape, role, and channel behind the result.

▢ trophy

Stage-tagged outcomes

Series B SaaS, DTC, marketplace. Sortable by company shape.

▢ target

Channel-deep operators

The person behind the outcome runs the channel.

▢ layers

Pattern at scale

30,000+ matches across 6,000+ companies.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Company stage, role, channel.

▢ handshake

Match

An operator who has run this play, at this stage.

▢ timer

Trial

Two weeks of work before any long-term commitment.

Different from the alternatives.

Three things testimonial pages and review sites can't deliver.

▢ trophy

vs. logo walls

Tagged outcomes, not unattributed company names.

▢ badge-check

vs. anonymous reviews

Stage and role on every outcome.

▢ rotate-ccw

vs. one-off wins

A pool of operators, not a single result.

What the trial looks like.

Two weeks of work, with stage-matched proof under it.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ briefcase

Stage-matched record

Done it before at a company that looks like yours.

▢ bar-chart-3

Trial-window metrics

What moved in two weeks, reported.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Start with a trial.

Two-week trial. Monthly billing.

Start a trial

Pipeline — Blind v4 (post-feedback)

Proof, sortable

Find the marketer behind a result that looks like yours.

Every quote on this page ties to a named person, a measurable outcome, and a business stage you can compare against your own. Sort by stage. Sort by role. Sort by channel.

▢ building-2 6,000+ companies hired here
▢ line-chart 30,000 matches reviewed
▢ star 4.8 on Trustpilot

Start a two-week trial Refundable inside two weeks.

Stock testimonials collapse in a vendor review.

"We grew revenue" tells the board nothing. They want the source, the surface, and the person who shipped it, the three answers your finance partner will ask before they sign off.

▢ user-x

The win has no role tag, no stage tag, no name.

A success with no attribution reads like a banner ad. The hiring panel can't filter it, sort it, or hand it down for diligence.

▢ chart-no-axes-column

A headline number tells finance nothing about source.

The figure they actually need is the line on the acquisition dashboard, by channel, with the cost-per attached.

▢ file-question

Nobody on the page can answer a vendor question.

If the person behind the outcome isn't named, you can't ask whether they'd deliver the same outcome for you.

Your board's number starts on someone else's resume.

Every match has already shipped a comparable outcome at your stage, in your channel, on a P&L the size of yours. The pattern transfers when the conditions do.

▢ clipboard-check

The board update writes itself.

Match arrives attached to a comparable shipped outcome: an MQL target hit, paid CAC where it needed to land, a board-ready acquisition figure. Next quarter's board update inherits the pattern.

▢ line-chart

Acquisition gets its own line on finance's dashboard.

The senior has already built attribution against a P&L the size of yours. By the end of the trial window, paid social shows up as a labeled, attributed, defensible line.

▢ users-round

Customers arrive on the channel you couldn't staff.

The hire has run this channel for a Series-B-stage company before, with the team size and tooling you're working with. Acquisition stops being theoretical the day the engagement begins.

Book a strategy call. Match in 48 hours.

A diagnostic call with a matching strategist, then a senior marketer in your inbox within two business days. The work starts the day the buyer says go; no campaign timing promised.

▢ phone-call

A live diagnostic call

Thirty minutes with a matching strategist who reviews the channel, the stack, and the funding context. Walk away with a read on the role shape, whether or not the trial moves forward.

▢ users-round

A curated match, named

Within 48 hours of the call, a vetted match arrives in the buyer's inbox with a profile, prior outcomes, and the channels they've owned. Read before the intro.

▢ shield-check

A two-week trial, refundable

Run the engagement for two weeks. Refundable if the fit is wrong. Free replacement if the marketer doesn't match the brief.

Agencies pitch a logo. The pool pitches a marketer.

Every alternative the buyer is comparing to fails a specific way. The pool answers each one.

▢ user-cog

The senior on the pitch deck

The partner sells the engagement. Three weeks in, the buyer is emailing an account manager who can't read the funnel. The senior was a sales prop. The pool puts the same name on intake, kickoff, and delivery.

▢ trending-down

The race-to-the-bottom shortlist

Unfiltered marketplaces optimize for price floors. Quality screens are skipped, ghosting starts in week three, and the buyer eats the lost quarter. Under one percent of applicants reach this pool. The screen runs before the buyer sees a profile.

▢ calendar-x

The two-quarter recruiting tax

The recruiter charges a year of salary, the hire takes a quarter to seat, and another quarter to onboard. By the time the channel ships, two boards have come and gone. The pool puts a senior on the channel inside the week from the strategy call.

Pipeline compounds, quarter over quarter.

Month one is just the floor; by month six, tests, targeting, and brand fluency stack. The longer the senior owns the work, the bigger the wins.

▢ rocket

First test ships inside the trial window.

Meta and Google audit, week one
Quick-win test queued for week one
Lead-quality scoring wired to the CRM

▢ layout-dashboard

The dashboard reads like an FP&A doc.

Attribution model rewritten against finance
Cohort retention queries productionized
Weekly KPI summary, board-ready

▢ layers

Tests inherit what worked elsewhere.

Audience presets ported from peer SaaS
Creative angles recycled from prior wins
Bid strategies tuned against comparable budgets

▢ git-merge

Meta and Google stop reading like two systems.

UTM hygiene aligned across platforms
Tracking API setup verified end-to-end
Pixel and offline-conversion keys mapped

▢ trending-up

Each quarter outperforms the last.

Segments split as data accumulates
Winning creatives stacked across quarters
CAC drops as targeting sharpens

▢ briefcase

Founder time returns to the product roadmap.

Senior on the keys, day one
Capacity flexes with each quarter
No recruiter fee, no FTE benefits load

Pick the result that looks like yours. Book the call.

Refundable inside the trial. The Head of Growth in the case study started exactly here.

Start a two-week trial